Executive Director, Digital Marketing

Responsibilities

  • Lead the digital marketing strategy for the Willow Creek Association, the Global Leadership Summit, the GLSnext app and any additional WCA brands and campaigns to meet organizational growth goals.
  • Lead the digital marketing team responsible for website strategy, email marketing, online advertising, social media, and year-round leadership development.
  • Lead the mobile app strategy and cross-functional teams with accountabilities for future-focused strategy development, technical development, content delivery, new user acquisition, and ongoing user engagement.
  • Lead marketing optimization and testing efforts in collaboration with consultants
  • Collaborate with Vice President of International Marketing to develop international marketing plans and training events for the Global Leadership Summit worldwide.
  • Train domestic and international teams on digital marketing best-practices at in-person and online training events.

Requirements

  • Bachelor’s degree required, Master’s degree preferred
  • 7+ years’ proven experience leading marketing strategy to drive performance and accomplish goals
  • Experience leading teams
  • Fluent with website, email, social media, mobile app, and analytics tools and strategies
  • Ability to clearly and confidently communicate ideas in front of large and small groups
  • Action-oriented, resourceful, agile, ability to manage multiple projects, keen sense for detail, organized, strong verbal and written communication skills, collaborative
  • Comfortable collaborating with technology teams and developers to accomplish marketing campaign objectives
  • Experience with streaming media a plus
  • 10-15% travel is required for training events and partner meetings

Culture Requirements

  • Character: Constructive attitude, genuine humility, spiritual vitality, and teachable character
  • Competence: Skills match, resilient flexibility, results driven, and God-honoring excellence
  • Chemistry: Relationally intelligent, works collaboratively, and shared commitment to the cause

Apply

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Questions?

Contact our HR team with any questions you might have about working at WCA.